Customer segmentation & tiny houses
A quick video workshop (5m) on why and how to segment your customers, within the context of your Customer-Problem-Solution hypotheses. Using a very cool tiny house business as a case study.
Features a worksheet you may not have seen previously, from NESTAs Creative Enterprise toolkit
Hey! I wrote a book about how to actually do custdev
It's about how to talk to customers without wasting your time.
Visit momtestbook.com to learn more and pre-order it.
