Onstage & offstage for lean startups

by · March 8, 2011

You can think of all business activities as either onstage (in front of customers) or offstage (behind the scenes, internal work). This video (6m) uses that division, thinking through custdev/lean on one of the worksheets from NESTA’s Creative Enterprise toolkit.

There’s nothing new in the material, but my hope is that seeing these familiar concepts laid out in a fresh way might help clarify previously confusing concepts or trigger some fresh thoughts.

 

Hey! I wrote a book about how to actually do custdev

It's about how to talk to customers without wasting your time.
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Category: Business models

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