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by • October 24, 2011 • Lean startup metaComments (23)1880

Adding a picture of me to your site will improve conversions by 788%

I added a picture of myself to my RSS button. Subscriptions are converting at roughly 9x the previous rate. If you’re unconvinced, give it a press and tell me you aren’t seduced.

On the other hand, I spent the whole weekend converting this blog to WordPress and adding a pretty theme. My bounce rate has become 3% worse (ie. higher).

The conclusion is clear: your buttons needs more Rob and WordPress is worthless!

I mention this to raise two points.

First, fun is okay

We need an antonym to “gamification” which means adding pointless fun instead of functionless points.

I heard a GM at Bloomberg the other day say:

Never follow best practices. That’s what everyone else is doing! It will never work.

He got ragged on a bit because in some fields (e.g. surgery) you obviously do want to follow best practices. But I catch his drift.

Unless you’re Madame Tussaud, you can’t delight through reproduction.

Second, test stuff for yourself

Lean startup (or lean anything) can be boiled down to one sentence:

Reduce waste by considering, measuring, and improving your process.

Everyone loves to ignore the word “your” and pretend everyone’s process is identical enough that we can re-apply their lessons learned verbatim.

Upon consideration…

So maybe you shouldn’t add a picture of me to your website. Your process, product, and audience might be different than my own. But just in case, here’s the sprite sheet:

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23 Responses to Adding a picture of me to your site will improve conversions by 788%

  1. [...] Adding a picture of me to your site will improve conversions by 788% – The Startup Toolkit Bl… [...]

  2. Definitely worth a go. Everyone knows the old saying: “man without smile shouldn’t open shop”, and how words can be misconstrued, but a real, genuine, smiling photo (even if you’re ugly) goes miles to welcome strangers.

  3. Raquel says:

    Very interesting points. Thanks!

  4. David Webb says:

    I’m curious as to how this actually works. What sort of script are you using to popup the image on mouse proximity?

  5. Guga says:

    hehehe nice one Rob! Maybe you can A/B test other people (girls, famous people, etc) in the botton to see if it can get even better…

  6. [...] the possibility of starting a TZ Fund, how news is like junkfood, MongoGate, Node.js for beginners, how to increase your “follow me on Twitter” conversions, why Justin unsubscribed from AppSumo, why [...]

  7. [...] Adding a picture of me to your site will improve conversions by 788% @ The Startup Toolkit [...]

  8. [...] like many other skills he picked up. He gave himself 2 weeks to write as many posts as he could, most of which were experiments of some sort. His subscriber rate jumped several orders of magnitude in those two weeks. Now, he's one of a [...]

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