I added a picture of myself to my RSS button. Subscriptions are converting at roughly 9x the previous rate. If you’re unconvinced, give it a press and tell me you aren’t seduced.
On the other hand, I spent the whole weekend converting this blog to WordPress and adding a pretty theme. My bounce rate has become 3% worse (ie. higher).
The conclusion is clear: your buttons needs more Rob and WordPress is worthless!
I mention this to raise two points.
First, fun is okay
We need an antonym to “gamification” which means adding pointless fun instead of functionless points.
I heard a GM at Bloomberg the other day say:
Never follow best practices. That’s what everyone else is doing! It will never work.
He got ragged on a bit because in some fields (e.g. surgery) you obviously do want to follow best practices. But I catch his drift.
Unless you’re Madame Tussaud, you can’t delight through reproduction.
Second, test stuff for yourself
Lean startup (or lean anything) can be boiled down to one sentence:
Reduce waste by considering, measuring, and improving your process.
Everyone loves to ignore the word “your” and pretend everyone’s process is identical enough that we can re-apply their lessons learned verbatim.
So maybe you shouldn’t add a picture of me to your website. Your process, product, and audience might be different than my own. But just in case, here’s the sprite sheet: