Before you’ve begun, the most important thing is to give the ball a blind, forceful kick and get it rolling.
Until you’ve done this, inertia will kill you dead. Perfection and planning are inertia’s tireless guardians and your enemies.
Once you’ve started, the most important thing is to learn how to learn.
The universe helps founders like a sphinx helps adventurers: it offers exactly what you seek, places it just out of reach, and leaves you for dead should you fail to uncover it.
During this stage, making the most of these hidden opportunities is crucial. Every meeting, every email, every visitor, every day is a chance to get exactly the information you require.
Getting started is wild flailing to overcome inertia. Moving forward from there is a structured hunt.
Theory and frameworks have no place in the former and are a godsend for the latter.