Fashion designers source inspiration from outside fashion. Basing fashion on fashion leads to derivative, unoriginal, and unimportant work. Every other medium is fair game: architecture, art, nature, computers, music, colour, political or economic turmoil, boardgames or schoolyard play. They pin up all the source material and begin experimenting with how to translate it. They try borrowing the colours and then the shapes, the history, the textures, the motion, the feeling.
Take some time to get inspired by the stars outside your own field. Want to become a freelancer? Look to the careers of comedians. Want to build a new enterprise app? Look at the tutorials and first-usage experience of video games. Struggling to find clients as a small consultancy? Dig in to how grassroots charities with zero budget achieved visibility.
Our learning plateaus when we only talk to people like us.
Re-think in orders of magnitude Next Post:
Innovating in the wrong direction for brilliant products