by • September 1, 2012 • ListeningComments (1)70

If Barclays can do it, so can you

You get your first meetings by asking

You get your first meetings by asking

On Thursday, two Barclays small business managers spent the day with me at work. In doing so, they cheerfully followed me between three cafes, Google Campus, the Hoxton Hotel, and the pub (I am a migratory worker of sorts).

Why did they do this? Because they wanted to see what a working day was like for a brand new tech startup.

Why did I let them? Because they asked. And why not? If I’m spending time & money on a company’s services, I am highly incentivised to help them understand what I need.

This post isn’t meant to be about Barclays in particular (although Ravi and Caris were great). It’s a broader lesson about the surprising simplicity of getting started with early stage customer learning.

To recap:

You know you should talk to people but are having trouble finding people to talk to. It’s simpler than you think:

The conversations come from asking.

And people say yes because they care about what you’re doing.

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One Response to If Barclays can do it, so can you

  1. Olga says:

    Yes, big companies do ethnography, as we call it, on a regular basis. And not only ethnography. Millions, hundreds of millions are being spent to learn their customers. But as a market research professional, I would not agree that recruiting the right person for research purposes is an easy deal. Don’t know, what kind of incentive Barclay’s offered you, but believe me, recruiting you alone cost Barclay’s at least £100. Are startups ready to pay this money?