Companies who provide external resources and activities
Activity that drives retention/revenue
Assets required to offer & deliver the value proposition
Why you are different and worth buying
Path to customers for marketing & sales
How you contact and stay in touch with customers
Who you are selling to
How you spend money creating & delivering the value proposition
How you make money
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Click the titles to switch to a different diagram for some extra questions & a fresh perspective.
Startup Canvas Feature the questions from customer development, with a focus on finding & resolving early startup risks.
Lean Canvas Ash Maurya's canvas for lean web startups, divided into product (left half) and customer (right half).
Business Model Canvas The golden standard for documenting how businesses create & capture value, developed by Osterwalder and used extensively in the corporate world.